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The Hip Hop Hall of Fame Museum to Tap Premiere Partnerships "Revenue Maximizer" Valuation Targeting $30M in Corporate Sponsorship & Advertising Sales The HHHOF Co-Branded Media Properties to Set First Ever "Hip Hop Upfront Sponsorship Event" During the Hip Hop Hall of Fame Awards TV Show Week NEW YORK, NY--(Marketwire - October 1, 2010) - The Hip Hop Hall of Fame Museum & Entertainment Complex is set to tap Premiere Partnerships as its corporate sales strategy developer. After many months of talks and strategizing the HHHOF Global Media Properties and their partners have decided to aggressively move forward with the "Revenue Maximizer" Valuation package of Premiere Partnerships for all of our co-branded multi-media properties and the HHHOF Museum floors, exhibits, and naming rights in Manhattan. The "Revenue Maximizer" will provide all of our New York City Officials, Corporate Partners, Investment Bankers, as well as our Music & Entertainment Industry Clients a clear picture of the HHHOF Museum's true value and economic impact, and the advertiser co-branding potential to the New York greater cultural community. Premiere Partnerships is the top boutique sports & entertainment advisory and sales firm specializing in the development and execution of customized sales strategies for top venues, sports and entertainment complexes, stadiums, leagues, and team properties, as well as municipalities. Premiere has developed and sold over $1 Billion dollars in corporate partnerships. "As a veteran and small business executive, the Premiere team has been supportive and patient, while performing at the highest of standards. We are excited about working with their elite team in finally putting a value and sales activation plan on HHHOF Museum and our Multi-Media Branded Properties," stated James JT Thompson, HHHOF Creator and Executive Producer. The preliminary statistics and reports suggest that the HHHOF Museum & Entertainment Complex can command over $30 Million in immediate "Official Category Sponsorship Sales & Advertising." There will be multi-year co-branding deals where (10+) Official Corporate or Service Sponsor Partners will command the "Naming and Development rights" to a HHHOF Museum Floor, Exhibits, and Activity Annually for up to a 5 year period as an "Exclusive Official Category Sponsor" in all available media. Partners will include the Official Soft Drink, Automobile, Phone, Search Engine, Consumer Electronic Devices, Shoe or Athletic Wear, Fashion, Equipment Maker, Credit Card, Computers, Jewelry, Beer, Hotel, and more, as these partnerships will be available for all products, services, and technology companies. There are other Multi-media divisions for advertisers annually including the Hip Hop Hall of Fame Awards TV Show, the HHHOF Fan & Artist Community Website HipHopHoF.TV (October launch), the Online & Quarterly Print HHHOF Report Magazine, the HHHOF TV Channel, HHHOF Credit Card Product Partnerships, HHHOF Film Festival, the kids' mascot "B-Boy Scratch" for school tours, PSAs & video games, and co-branded Merchandising, Music, Film/Documentary, and Publishing ventures. We will have the ability to customize the sponsorship, advertising and promotional options that best suit our clients' "targeted and integrated" national marketing goals. Sponsorships will also be available for Museum Tours, Community Outreach Programs, Interactive Exhibits, Building Floors, Concert Lounge, Stage, the TV Broadcast Studios, Outdoor Signs, and for the Marquee. The HHHOF Museum facility is in final development stages and will be located in a Manhattan building. The facility will include the museum, retail gift store, a full service restaurant, and concert lounge with broadcasting capabilities. The HHHOF will be the city's newest 'Cultural Urban Theme Park,' and produce over 100+ jobs, and anticipates over 300,000 visitors per year to the museum, and another 600,000 patrons per year to attend over 200 live events & concerts that will be produced at the facility and ready for broadcast distribution on all multi-media platforms. top hip hop songs top hip hop

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